Let's talk about a different kind of digital marketing that, in a way, is sweeping the nation. Podcasts aren't new. They've been around for quite some time, but just recently picked up speed, especially when they are discussing the topics of court cases or murders. There are countless podcasts out there, with hundreds of thousands of viewers, but one that particularly sticks out to me is Up and Vanished. Payne, the producer, has really outdone himself not only on providing listeners with information about a big profile murder case, but also accepting sponsorships from companies. I have been a long time listener to this podcast and have heard plugs from Stamps.com, Blue Apron, Dollar Shave Club... really the list is endless. These minute advertisements from sponsors are unique in the way that the listener cannot really avoid them. They are placed periodically throughout the podcast, spoken in the same tone, almost as if to not allow the listener to know that an advertisement is coming. Talk about a marketing strategy! Uninterrupted advertising time for these companies is getting harder and harder to find and doing so through a podcast could be a wave of the future.
I've recently become a huge fan of podcasts and listen to at least one full episode everyday. I get truly involved in the podcasts and the speakers behind it. I believe in their opinions and think it's really smart way to reach a very specific audience that they want. Instead of brands finding ways to reach their target market, depending on the podcast, those individuals are all right there in your reach. I actually realized recently that there are brands that have podcasts in their field, so without specifically putting in an advertisement, the entire podcast is dedicated to something they know a great deal about. I think that podcasts will only go up in usage and being able to get the attention of someone whose fully immersed is impressive to say the least.
ReplyDeleteI will definitely have to check this out! I also have to agree with a lot of what Bella has said. Podcasts are a very smart way to reach a specific audience. I have heard a couple and always find it very interesting whatever they have to say.
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