This week, let's talk about the incredible digital marketing efforts of Airbnb. I, personally, have never stayed in an Airbnb, but I have scouted the website countless times looking for just the right home at just the right price. I have been successful in finding these places in the past, but I have just never followed through with booking. Airbnb's digital marketing strategy, especially on Instagram, is one of my favorites. They take consumer's photos, edit them to fit their theme, and then post them on their Instagram for nearly 1.7 million people to see. Airbnb features the most unique (not even the most expensive) locations that are available for rent around the world. From a cozy 1-bedroom in Amsterdam to a high rise apartment in Cuba, Airbnb has really found a way to showcase all kinds of rentals in a new light. With the new feature on Instagram where a single post can depict more than one image, Airbnb is taking advantage of the ways to showcase the beauty of these individual places without spamming their 1.7 million followers.
I love Airbnb. I love their message of not just visiting the place you're going but living their. They promote authentic experiences and I'm enthralled with that. I'll admit that anytime they post something on their Instagram I'm instantly trying to budget out how I can get their for the cheapest cost! I love to travel and I definitely think that Airbnb is the future of hospitality industry.
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