Let's talk about Etsy. Etsy, if you haven't heard, is a vintage-loving, craft-doing, handmade-seeking person's dream. Almost all of the products are handmade by an individual just like us. For less than $1.00, anyone can start a shop, sell a product and create a profit on this site. It's no question that Etsy has a specific kind of buyer. This buyer is looking for unique pieces with a story to tell. Etsy has really got their digital marketing efforts down pat. Because there are individual sellers, each seller wants to ensure their cover photos for their items are impeccable. These images then float the internet and wind up a variety of places, such as Pinterest. These photos are then linked to the Etsy seller's page, thus not only getting the world out about a particular product, but also allowing more people to be introduced to the seller's page. As you might be able to tell from the image below, I have been really into rings lately. Etsy recognizes my search history and keeps my recently viewed items at the top of the homepage. This is important incase an individual were to forget what seller had the particular item they were considering purchasing. If you love unique products, please support the small business owners on Etsy.
We discussed Facebook's ability to know your search history and produce ads about what you have looked at in class. It is interesting to see that other websites do the same thing. I have personally never shopped on Etsy but I am familiar with it. It really is an interesting website and I admire its marketing techniques as well! Websites that understand this type of digital marketing will more than likely do as well as Etsy is doing. Very interesting post!
ReplyDeleteI absolutely love Etsy! I didn't know that they save your search history, though, so that is interesting to learn. I have ordered many things off of Etsy, and I love to just go on the website and shop around to find unique items. Very interesting read!
ReplyDeleteI've thought about opening an Etsy shop--love the look and vibe of the site! It's neat how they can use individuals' desire to sell products to create a unique and professional atmosphere. I'm pretty sure they even give photography tips to sellers! And their blog about artists and businesses inspires other crafters/artists, which brings in customers to the site. A great system!
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