Curtsy

Keeping on the topic of dresses from last week, let's talk about this new app called Curtsy. Some of you may have heard about it, as it has taken over UGA's campus by storm. Curtsy is known for sponsoring young, fashionable girls and having them get the word out about the app. This could include supplying them with freebies to hand out at spring parties or even promoting their own clothing listed on the app through that individuals own social media platforms.
An explanation of Curtsy: Have you ever wanted to wear a dress for a few hours but couldn't justify actually purchasing the dress because you knew you would never wear it again? Ever wanted to rent a dress for an event but waited too late and the shipping time to too long? Curtsy is the app for you if you answered yes to any of the above questions. Curtsy allows you to try on and potentially rent a dress from a student that attends the same university as you. The app uses location services to determine what dresses are near you and then you can select a date to rent the dress, pick it up at a convenient time and simply return it, hassle and shipping free. This app is perfect for the individual wanting to be stylish and fashionable, while still keeping a small budget.

Rent the Runway

Let's talk about the genius idea of Rent the Runway. So, if you don't know, Rent the Runway is a high end clothing store that allowed individuals to rent their dresses (or now any type of clothing) for 4-8 days and simply return it when you are done wearing it. They target women that don't want to wear the same thing twice. It makes sense not to spend so much money on a dress when you know that you are only going to wear it a few times before you retire it out of your closet. Their digital marketing strategy is kind of amazing. They allow customers to write reviews and post pictures of the item of clothing they have worn and then allow future customers to search dresses that people with a similar body type wore and see how it looked on them. More than this, however, they also run promotions relating to the upcoming holiday. For instance, Rent the Runway is allowing any dress to be rented for $65. This is an incredible deal because some of their dresses can range from $150+ to be rented for 4 days (depending on the value and designer of the dress). What a brilliant idea.

Etsy

Let's talk about Etsy. Etsy, if you haven't heard, is a vintage-loving, craft-doing, handmade-seeking person's dream. Almost all of the products are handmade by an individual just like us. For less than $1.00, anyone can start a shop, sell a product and create a profit on this site. It's no question that Etsy has a specific kind of buyer. This buyer is looking for unique pieces with a story to tell. Etsy has really got their digital marketing efforts down pat. Because there are individual sellers, each seller wants to ensure their cover photos for their items are impeccable. These images then float the internet and wind up a variety of places, such as Pinterest. These photos are then linked to the Etsy seller's page, thus not only getting the world out about a particular product, but also allowing more people to be introduced to the seller's page. As you might be able to tell from the image below, I have been really into rings lately. Etsy recognizes my search history and keeps my recently viewed items at the top of the homepage. This is important incase an individual were to forget what seller had the particular item they were considering purchasing. If you love unique products, please support the small business owners on Etsy.