Let's discuss the amazing digital marketing efforts of Blue Apron. For those of you that do not know... Blue Apron is a subscription service, aimed at individuals with busy lives, that delivers ALL of the ingredients you will need to make a meal. I am not kidding. Literally every ingredient from the butter to the farm raised meat and organic sweet potatoes. Let's entertain the idea of our audience being busy mothers just trying to get dinner on the table after a long day at work.
With nearly 260K followers on Instagram and a net worth of over $2 billion, Blue Apron seems to have it all figured out. Their digital marketing efforts extend not only from ads on Facebook (see right) to a 45 second ad on a podcast called "Up and Vanished", their customer base must be growing. Targeting individuals listening to a podcast to and from work may allow that individual to realize just how busy they are and just how much this product would benefit them. I have even fallen in the trap of their marketing efforts and I have now been a subscriber for almost 2 months. My tummy is so happy.
With nearly 260K followers on Instagram and a net worth of over $2 billion, Blue Apron seems to have it all figured out. Their digital marketing efforts extend not only from ads on Facebook (see right) to a 45 second ad on a podcast called "Up and Vanished", their customer base must be growing. Targeting individuals listening to a podcast to and from work may allow that individual to realize just how busy they are and just how much this product would benefit them. I have even fallen in the trap of their marketing efforts and I have now been a subscriber for almost 2 months. My tummy is so happy.
Your blog post proves how imperative it is that companies diversify their marketing efforts. You're absolutely correct about how expanding to multiple platforms can reach a wide range of people. Blue Apron definitely has a good product, and luckily everyone likes to eat! This is definitely something I would try, well done!
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