You might be wondering, "who is Aspyn Ovard"? Before I explain her specifically, I need to give you some background. Aspyn Ovard is a Youtuber. She makes videos about her daily life on her more personal channel and videos centering around health and beauty on her main channel. With almost 5 MILLION subscribers between the two channels, she has created an empire. Her Youtube channel revenues (estimated at around $1.5 million per year) allow her to travel lavishly with her husband and buy endless amounts of clothes that she then blogs about. Urban Outfitters is actually a sponsor of hers. They send her a box of clothing each month and only expect her to show the clothing on either her blog or her channel. HOW COOL!
Aspyn has got this digital marketing thing down pat. Her countless endeavors with companies (Target, Victoria's Secret, UO, Lulus, Pixi Cosmetics, Royal Caribbean) have really set her over the edge in the world of Youtube. Her Instagram (1.9 million followers) has become a hub for travel/fashion/and makeup lovers to collaborate and inspire. The brand that she has created for herself through specifically digital marketing is absolutely incredible.
First of all, the fact that she makes $1.5 mil is INSANE!! This being said, from a digital marketing perspective of marketing herself and the things that she is passionate about, she is doing everything right. I like how you focused on an individual marketing herself rather than a company because it sheds light on how extensive digital marketing really is in terms of how it can be used and who it can be used by. Also, I love how you went beyond Instagram, Twitter, and Facebook by extending it to Youtube because, honestly, that's where a lot of fashion oriented people got their start and to connect that beginning to how she uses other social media outlets was awesome!
ReplyDeleteThis definitely isn't a side of social media that I'm familiar with. Usually I'm more of an Instagram or Blogspot person, but I can see how popular and successful Youtube is at drawing people in. I had never heard of Aspyn Ovard before this blog post and it's so interesting to see someone who has made it big by only posting videos. You are exactly correct, she has the digital marketing thing down pat and potentially was one of the first to really gain a stronghold there. I need to start making Youtube videos!
ReplyDeleteWow, $1.5 Mil. I actually have been writing similar things about chefs on instagram, and how they market their own products, and other peoples products for a profit!! You should totally checked it out! So similar. I think it's really cool how people can do what they love, share it online, and make so much money!! Definitely a game changer!
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ReplyDeleteWow that's a lot of money but that's all about marketing. Her choice of fashion and showing it through different facets of social media platforms is an ingenious strategy. The good thing about this is that it works!
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