Monday, April 10, 2017

Get_Fit_Guide

Let's talk about digitally marketing your own personal brand. Say you are good at something or you have mastered some sort of trade.. make an Instagram account out of it! A good friend of mine recently made an Instagram where she discusses different forms of exercise and the proper ways to perform these exercises. She just graduated PT school and liked to incorporate statistics and studies behind each of her workouts. She is great about showing you what not to do, too! I am not the exercising type but seeing this Instagram and her love for it makes me want to learn more. I can only think of the positive things that will come from this Instagram page she has created. While she doesn't have too many followers, she does have the knowledge and willpower to make this a name the exercise world recognizes. Go follow @get_fit_guide !!!

Tuesday, April 4, 2017

The Blonde Abroad- A Travel Blog

Recently, I have been really into looking at travel blogs. I like seeing where people are going and what people did with the time they had in that specific location. There are hundreds of things to do in any given city, so when I find a "48 hour travel guide for ___" (<-- insert city here), I get kind of excited to see what they narrowed down as their favorites!
The Blonde Abroad is a travel blog I stumbled upon and quickly fell in love with. The site owner organizes her visits by country, and then organizes those by state. It makes it very easy to navigate and find something that might interest you.
What really excites me about this blog is her digital marketing strategy. She is featured all over Pinterest. It is almost impossible to type something about travel into the search bar without having her blog pop up. This makes her blog very accessible, thus probably making her follower base HUGE. This blog owner has really mastered it. Advertise where people want to see and optimize your own website. It's the perfect recipe for success.