Vintage Revivals- An Instagram Inspiration

So you have decided to redecorate your home. You have decided on a theme but now you simply need some inspiration. Sure you can look to Pinterest for these one-hit-wonder photos, but it might be beneficial to look at Instagram for a creator you like and then go from there. I found Vintage Revivals and have been a loyal follower since. This company has their digital marketing down to a science. They find individuals with a large social media following and offer to redecorate their home. The service of actually having an interior designer come in can be quite expensive, but they do this FREE OF CHARGE, so long as the individual pays for the items they are installing. What a great business plan. These influential individuals want their house to look perfect for their followers and they will want to show it off. Followers will fall in love with this style, hire Vintage Revivals for their own home and they will spread like wildfire. Their digital marketing costs are so low because really all they are investing is their time. Not to mention, companies then notice that they are using their merchandise and then they offer giveaways. Honestly, what a smart plan.

Aspyn Ovard

You might be wondering, "who is Aspyn Ovard"? Before I explain her specifically, I need to give you some background. Aspyn Ovard is a Youtuber. She makes videos about her daily life on her more personal channel and videos centering around health and beauty on her main channel. With almost 5 MILLION subscribers between the two channels, she has created an empire. Her Youtube channel revenues (estimated at around $1.5 million per year) allow her to travel lavishly with her husband and buy endless amounts of clothes that she then blogs about. Urban Outfitters is actually a sponsor of hers. They send her a box of clothing each month and only expect her to show the clothing on either her blog or her channel. HOW COOL!

Aspyn has got this digital marketing thing down pat. Her countless endeavors with companies (Target, Victoria's Secret, UO, Lulus, Pixi Cosmetics, Royal Caribbean) have really set her over the edge in the world of Youtube. Her Instagram (1.9 million followers) has become a hub for travel/fashion/and makeup lovers to collaborate and inspire. The brand that she has created for herself through specifically digital marketing is absolutely incredible.

Blue Apron- Week 1

Let's discuss the amazing digital marketing efforts of Blue Apron. For those of you that do not know... Blue Apron is a subscription service, aimed at individuals with busy lives, that delivers ALL of the ingredients you will need to make a meal. I am not kidding. Literally every ingredient from the butter to the farm raised meat and organic sweet potatoes. Let's entertain the idea of our audience being busy mothers just trying to get dinner on the table after a long day at work.

With nearly 260K followers on Instagram and a net worth of over $2 billion, Blue Apron seems to have it all figured out. Their digital marketing efforts extend not only from ads on Facebook (see right) to a 45 second ad on a podcast called "Up and Vanished", their customer base must be growing. Targeting individuals listening to a podcast to and from work may allow that individual to realize just how busy they are and just how much this product would benefit them. I have even fallen in the trap of their marketing efforts and I have now been a subscriber for almost 2 months. My tummy is so happy.